Weekend Print Production Notes 11/21/10

- Do customers prefer printing color photos or viewing the on-line? In a recent study conducted by the Rochester Institute of Technology (RIT) about people’s preference to have their photos printed, or view online:
o 59% preferred to look at printed images
o 38% preferred to look at them on-line
o 3% preferred both
o 18% preferred print because they could see more detail
o 30% preferred print because they were easier to look through
o 36% liked prints better due to quality, and bright, shiny, saturated colors
o 56% who print photos spend more time looking at them than those who view on-line
o 31% prefer to print themselves
o 28% prefer a printshop to print

- Do customers prefer printing books or reading them on-line? Study conducted by Kuruniawan & Zaphiris showed that reading text from a monitor was 10 to 30% slower than reading from paper.

- Xerox announced it will spend millions to install giant interactive displays in a dozen airports to promote its partnerships with Target and Marriott. (Xerox also reported it has $9.5 billion in debt)

- Xerox announced it sold iGen4 production color systems ($640K each) to:
o CCG Marketing Solutions (bought two each)
o Concentrix (a division of SYNNEX Corp.)
o Ditto Document Solutions
o MagnetStreet
o Filmon of Turkey

-=Greetings from "The Hook"=-